Alexandra Bronnimann

Introduction

Hi Everyone,
Check my online portfolio at: www.nosquaredesign.com

Wednesday, 9 May 2012

Quirkology - Final Major project

Hi Everyone here is the link to my final major project post :
http://www.nosquaredesign.com/?portfolio=quirkology-science-museum-exhibition

Posted by IDI at 09:18

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▼ 2012 (2)
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  - Quirkology - Final Major project
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The Quirkology exhibition design elements were designed in order to create a consistent communication language for the exhibition for the Science Museum. The Quirkology exhibition concept consists of :

The corporate identity –

- Including the Quirkology logo – based on the idea of mixture of brain, technology feel, and net. The logo is very modern elegant, slightly quirky – the letter Q resembles to the number 9 – but its still perfectly readable.

- Corporate colors – white, black, yellow, grayscale – which are creating very strong contrast, look very modern, extravagant, but elegant at the same time and

- Corporate fonts – the primary corporate font is quicksand and I have used Bello font for the headings in order to give the designs more social feel, the brain logo is using the adjusted Wigan font.

-Stationary- including letterhead, envelope and business card – here I decided to use only yellow and white color since there is no text which readability might be compromised by the color combination. On the contrary the weak contrast of yellow and white provides a perfect platform for placing the text and this kind of design wont interfere of disturb the viewers attention form the text written or print on the letterhead.

The Quirkology entry ticket – which is the combination of the design and functionality, the entry ticket has a digital code for easy identification, it can be hanged on the neck or attached somewhere in order to not be lost and it can also serve as a visible legitimating for entry.

I have also developed the signage for the inside and outside museum.

For the inside museum I have developed the series of orientation icons using the element form logo I have developed the signs for restaurant, lift, toilets, water source, baby changing room and dustbin. I have also developed a sign indicating the direction.

For outside I have designed the series of billboards, which can be placed in tube and the banners for outside of the museum.

Poster - I have also developed poster featuring the motive of the brain the Bello font used in the brochure.

Content of journal has the landscape format it’s using the selected color palettes and fonts ad to make it more visually appealing I have used various graphics and the illustration of quirky creatures.

For the museum items I have firstly developed the logo for the Quirkology collection. It is using the Bello font and the quirky creature.

I have than further developed the series of 3D quirky creatures in order to make the exhibition to be more appealing also to the younger generation.

I have than design a series of thermo bottles with the different quirky creatures. I have also designed two hoodies – one for adults one for children and the gift card for the Quirkology collection items.

I am very confident about the outcomes of this design process. I went successfully trough the research, idea development, and idea generation evaluating each step and improving and refine my design constantly till I reach series of design, which not only perfectly suit to the nature of the even but also create a consistent, uniform communication language.

The design is very sophisticated but it is funny at the same time. The wittiest elements of this design concept are the signage icons where I have used the idea of the big brain from logo and fuse it with the icons. Te icons of its own are cliché which is very functional and all the viewer are used to them and can easily identify their meaning, combining them with the brain element gives the whole concept more spark, uniqueness and yet the icons remains fully functional.

Second witty elements were the quirky creatures – each one symbolizes different character and applied on the bottles can create a need of collecting them which engage the younger audience and creates more interest.

I have starting the design process by conducting in depth research, realizing what the Quirkology actually is what its target audience might be, and than looking for sources of inspiration and the visual images which might represent my target audience and than creating another mood board using the images which might be fitting well to the nature of the project and at the same time be appealing to my target audience. I have than, based on my research, selected the most inspiring ideas and developed sketches of the potential leading ideas for my branding process. I have developed various styles and using different fonts, media (such as photography, illustration, collage) and different color palettes.

The most dominant color were the flashy pink and the yellow form which I in the end use the yellow color. I have very much like the combination of the yellow one white – since it look very unique and gently, but this color combination was affecting the readability of the fonts so I have replaced the yellow and the black color which on my surprise lead to very nice dramatic result of very nicely contrasting yellow & black combination. This color combination has moreover contrasted in excellent manners with the idea of the tech-brain for logo – since the yellow black stripes are often used in industry.

The main idea of the tech brain was the recommendation of my tutor, originally it was a vector shape created by putting together the rectangular shapes simulating the shape of brain – but than I create the outlines of the shapes which resulted to be very good idea for my logo. I have used the font called Wigan which combines perfectly with the tech shape of the brain – the font is also very tech with the rounded edges. The combination of the black and yellow color palettes and the Quirkology fonts create very strong & uniform base for the activating of the logo and creating consisted and clear visual communication. An excellent example of this is the Quirkology icons featuring the tech-brain motive or the outdoors signage – billboard featuring the pattern form the tech brain. During my design process my tutor made me realize that the target audience might eventually include also children which leaded me to the idea of creating a visually appealing element which might attract the attention of children. I have therefore decided to take this into the consideration when reading the items for the museum shop. I have created the Quirkology collection with its own Quirkology logo featuring the quirky creature as well as the series of quirky creatures, which are feature on the collecting thermo bottles; the Quirkology shop items also include the gift cards and hoodies. The Quirkology collection its using Bello font in order to achieve more social and relaxed feel.

When creating the brochure I have used the elements of the corporate identity (color palettes, fonts, logo) and to make it more visually appealing I have used the social Bello font and the illustration of quirky creatures. This way is the brochure not only visually appealing but it also attract the viewers attention to the museum shop items where the quirky creatures form Quirkology collection can be purchased and its directly participating on generating the museum sales.

The biggest challenge when refining the final designs was the make clear line between the Quirkology exhibition identity and the museum shop Quirkology collection identity but at the same time create a direct link to make them complete each other.

The Quirkology design concept is very effective in its communication way. Its is very quirky (of course) but decent and the same time, It is very simple but very creative, it attract attention and makes viewer think, but its not too loud or kitsch. Identity for the museum exhibition Quirkology and all the design items within it are perfectly balanced, consistent, visually appealing and 100% functional. The designs were posted on various design feedback platforms and I have also ask for feedback the people form my background who might fit to my target audience and the identity concept received very positive feedback. The design process took me more then 3 months of work, I went from several stages and series of idea generations, developments, feedbacks and refinements till I reach the final concept, but I consider the outcomes and their quality to be corresponding the number or hours spent on the design creation. The Quirkology project is one of my most successful projects so far and will be a very strong item in me professional portfolio.

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Wednesday, 9 May 2012

Quirkology - Final Major project

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